From the day we were founded back in 2002, we’ve stuck by our core food philosophies to deliver peak nutrition without compromise. Ethical and sustainable New Zealand ingredients, reflect what a cat or dog would choose for themselves in the wild, and gently processed to retain the nutritional integrity of the ingredients.
What does that mean for you and your pet? It means a stronger bond, for a happier and healthier life together. That’s the ZIWI® way.
Meet our founder
ZIWI® was founded in gorgeous Mount Maunganui, New Zealand, by Peter Mitchell. Peter supplied top quality New Zealand meat to pet food companies around the world. But he grew frustrated by how other companies were blending these raw ingredients with inexpensive fillers, resulting in highly processed kibble.
Our cats and dogs deserved better.
Driven by the love for his own two dogs, Peter had a big idea: Combine the nutrition of a raw diet with the convenience of ready-to-serve dry food. It was a two year journey of trial and error, but finally, ZIWI® Peak was born. Free from fillers and artificial binders, ZIWI® provides only good nutrition with no compromise.
Bringing joy and peace of mind to pets and their human companions is at the heart of everything we do. This informs everything from how we source our ingredients to the nutritious goodness that goes into in your pet’s bowl.
Cats and dogs are carnivores, so they live healthier lives on a carnivorous diet. That’s why ZIWI’s recipes are packed full of raw meat, organs, and seafood, reflecting what they’d choose for themselves in the wild.
This is a concept rooted in New Zealand Māori culture. It means embodying their role as guardians, caring for people, and protecting the land, sea, and its creatures for future generations.
The bond between pet and guardian is something to be cherished and nurtured. Strengthening that bond through good food for a happier and healthier life together is the reason ZIWI® was founded.
Learn more about how we made pet food better.
Discover New Zealand, where our animals are ethically raised, our fish are sustainably caught, and meet the passionate people behind it all.
Nature got it right, so it’s what you’ll find in a bowl of ZIWI®. Learn more about our ingredients and how they can benefit your pet.
Variety is the spice of life, even for cats and dogs. That’s why we use a variety of innovations and technologies to create a ZIWI® product for everyone.
Air-dried food for dogs
Air-dried food for dogs
Air-dried food for dogs
Air-dried food for dogs
Air-dried food for dogs
Air-dried food for dogs
Air-dried food for cats
Air-dried food for cats
Air-dried food for cats
Air-dried food for cats
Air-dried food for cats
Canned wet food for dogs
Canned wet food for dogs
Canned wet food for dogs
Canned wet food for cats
Canned wet food for cats
Canned wet food for cats
Canned wet food for cats
Canned wet food for cats
Canned wet food for cats
