Our farmers and fisheries work with animals from pure New Zealand land and sea. Like free-range, grass-fed, ethically raised beef and lamb, local poultry, and wild-caught seafood. By buying ZIWI®, you’re supporting ethical farming practices.
Discover New Zealand, where our animals are ethically raised and our fish are sustainably caught, and meet the passionate people behind it all.
We take animal well-being seriously, and so do our farmers, fishers, and suppliers. That’s why we follow New Zealand’s Freedom Principles. These guidelines ensure our animals are farmed ethically.
Freedom from hunger and thirst
Freedom from discomfort
Freedom from pain, injury or disease
Freedom to express natural behaviour
Freedom from fear and distress
New Zealand’s temperate climate means that animals have plenty of fields and rolling green hills to roam on, 365 days a year.
Animals are raised on beautiful pastures of grass, clover, and native grasses (and with no feedlots in sight).
Our chickens are free-range, so they can roam, run, leap, bask, and spread their wings.
As an island nation, New Zealand is surrounded by clean, pristine waters, making it the perfect place to sustainably farm New Zealand green mussels and catch fish.
The source of ZIWI’s goodness
This region is at the very tip of our North Island, nestled between the Pacific Ocean and the Tasman Sea. Here you’ll find lush green pastures, cool sea breezes, and free-range, grass-fed beef and lamb that goes into ZIWI®.
Follow the Waikato River and you’ll discover an array of ethical farms. Free-range, grass-fed beef and free-range chicken and eggs come from here.
Featuring a diverse range of landscapes, the flatlands of this region are ideal for all kinds of farming, from classics like free-range, grass-fed beef to novel proteins like ethically farmed venison.
The Canterbury Plains are home to a range of ethical farms, where there’s plenty of room for the animals to roam. ZIWI® sources our free-run turkey and grass-fed beef and lamb from Canterbury.
A diverse area in terms of geography, the fertile Otago region makes perfect farmland for grass-fed lamb, mutton, beef, and venison.
At the very bottom of the country, Southland is home to multi-generational ethical farms that care for free-range, grass-fed beef, lamb, and venison.
This region is at the very tip of our North Island, nestled between the Pacific Ocean and the Tasman Sea. Here you’ll find lush green pastures, cool sea breezes, and free-range, grass-fed beef and lamb that goes into ZIWI.
This region is at the very tip of our North Island, nestled between the Pacific Ocean and the Tasman Sea. Here you’ll find lush green pastures, cool sea breezes, and free-range, grass-fed beef and lamb that goes into ZIWI®.
A beautiful region with fertile soils and a temperate climate. Free-range, grass-fed lamb and venison graze within the sprawling Hawke’s Bay vineyards and beyond.
Nestled between the Remutaka Ranges and the Cook Strait is New Zealand’s capital city, which offers nutrient-rich farmland for free-range, grass-fed lamb.
Land and sea meet between New Zealand’s two major islands. This is where ZIWI® sources nutrient-rich, sustainably farmed New Zealand green mussels, as well as grass-fed lamb.
A diverse area in terms of geography, the fertile Otago region makes perfect farmland for grass-fed lamb, mutton, beef, and venison.
At the very bottom of the country, Southland is home to multi-generational ethical farms that care for free-range, grass-fed beef, lamb, and venison.
A beautiful region with fertile soils and a temperate climate. Free-range, grass-fed lamb and venison graze within the sprawling Hawke’s Bay vineyards and beyond.
Featuring a diverse range of landscapes, the flatlands of this region are ideal for all kinds of farming, from classics like free-range, grass-fed beef to novel proteins like ethically farmed venison.
The West Coast of the South Island is rugged, remote, and sparsely populated. A great place to farm a novel protein like grass-fed venison, where they’re free to roam in small herds across large pastures.
At the very bottom of the country, Southland is home to multi-generational ethical farms that care for free-range, grass-fed beef, lamb, and venison.
In farmland just outside New Zealand’s most populated city, there’s plenty of room to roam. Here’s where ZIWI’s® free-range chicken and eggs come from.
The foot of the Coromandel Peninsula is home to spacious poultry farms. Our free-range chicken and eggs come from the Hauraki Plains, and our turkey and duck are raised here, too.
Follow the Waikato River and you’ll discover an array of ethical farms. Free-range, grass-fed beef and free-range chicken and eggs come from here.
Nestled between the Remutaka Ranges and the Cook Strait is New Zealand’s capital city, which offers nutrient-rich farmland for free-range, grass-fed lamb.
A diverse area in terms of geography, the fertile Otago region makes perfect farmland for grass-fed lamb, mutton, beef, and venison.
At the very bottom of the country, Southland is home to multi-generational ethical farms that care for free-range, grass-fed beef, lamb, and venison.
One of New Zealand’s most picturesque places to visit is also a great location to sustainably farm New Zealand green mussels.
Land and sea meet between New Zealand’s two major islands. This is where ZIWI® sources nutrient-rich, sustainably farmed New Zealand green mussels, as well as grass-fed lamb.
The waters surrounding New Zealand are cool, blue, pristine, and teeming with beautiful sea life. We only work with ethical and sustainable fisheries to catch wild mackerel, kahawai, trevally, southern blue whiting, and hoki.
This region is at the very tip of our North Island, nestled between the Pacific Ocean and the Tasman Sea. Here you’ll find lush green pastures, cool sea breezes, and free-range, grass-fed beef and lamb that goes into ZIWI®.
Follow the Waikato River and you’ll discover an array of ethical farms. Free-range, grass-fed beef and free-range chicken and eggs come from here.
Featuring a diverse range of landscapes, the flatlands of this region are ideal for all kinds of farming, from classics like free-range, grass-fed beef to novel proteins like ethically farmed venison.
The Canterbury Plains are home to a range of ethical farms, where there’s plenty of room for the animals to roam. ZIWI® sources our free-run turkey and grass-fed beef and lamb from Canterbury.
A diverse area in terms of geography, the fertile Otago region makes perfect farmland for grass-fed lamb, mutton, beef, and venison.
At the very bottom of the country, Southland is home to multi-generational ethical farms that care for free-range, grass-fed beef, lamb, and venison.
This region is at the very tip of our North Island, nestled between the Pacific Ocean and the Tasman Sea. Here you’ll find lush green pastures, cool sea breezes, and free-range, grass-fed beef and lamb that goes into ZIWI.
This region is at the very tip of our North Island, nestled between the Pacific Ocean and the Tasman Sea. Here you’ll find lush green pastures, cool sea breezes, and free-range, grass-fed beef and lamb that goes into ZIWI®.
A beautiful region with fertile soils and a temperate climate. Free-range, grass-fed lamb and venison graze within the sprawling Hawke’s Bay vineyards and beyond.
Nestled between the Remutaka Ranges and the Cook Strait is New Zealand’s capital city, which offers nutrient-rich farmland for free-range, grass-fed lamb.
Land and sea meet between New Zealand’s two major islands. This is where ZIWI® sources nutrient-rich, sustainably farmed New Zealand green mussels, as well as grass-fed lamb.
A diverse area in terms of geography, the fertile Otago region makes perfect farmland for grass-fed lamb, mutton, beef, and venison.
At the very bottom of the country, Southland is home to multi-generational ethical farms that care for free-range, grass-fed beef, lamb, and venison.
A beautiful region with fertile soils and a temperate climate. Free-range, grass-fed lamb and venison graze within the sprawling Hawke’s Bay vineyards and beyond.
Featuring a diverse range of landscapes, the flatlands of this region are ideal for all kinds of farming, from classics like free-range, grass-fed beef to novel proteins like ethically farmed venison.
The West Coast of the South Island is rugged, remote, and sparsely populated. A great place to farm a novel protein like grass-fed venison, where they’re free to roam in small herds across large pastures.
At the very bottom of the country, Southland is home to multi-generational ethical farms that care for free-range, grass-fed beef, lamb, and venison.
In farmland just outside New Zealand’s most populated city, there’s plenty of room to roam. Here’s where ZIWI’s® free-range chicken and eggs come from.
The foot of the Coromandel Peninsula is home to spacious poultry farms. Our free-range chicken and eggs come from the Hauraki Plains, and our turkey and duck are raised here, too.
Follow the Waikato River and you’ll discover an array of ethical farms. Free-range, grass-fed beef and free-range chicken and eggs come from here.
Nestled between the Remutaka Ranges and the Cook Strait is New Zealand’s capital city, which offers nutrient-rich farmland for free-range, grass-fed lamb.
A diverse area in terms of geography, the fertile Otago region makes perfect farmland for grass-fed lamb, mutton, beef, and venison.
At the very bottom of the country, Southland is home to multi-generational ethical farms that care for free-range, grass-fed beef, lamb, and venison.
One of New Zealand’s most picturesque places to visit is also a great location to sustainably farm New Zealand green mussels.
Land and sea meet between New Zealand’s two major islands. This is where ZIWI® sources nutrient-rich, sustainably farmed New Zealand green mussels, as well as grass-fed lamb.
The waters surrounding New Zealand are cool, blue, pristine, and teeming with beautiful sea life. We only work with ethical and sustainable fisheries to catch wild mackerel, kahawai, trevally, southern blue whiting, and hoki.
Farming is part of Toby’s DNA. In fact, his Turihaua farm has been run by his family since 1896. He’s a big believer in being not just a farmer, but a guardian of the land and the animals he cares for. On his free-range mutton farm, his holistic approach means providing his animals with everything they need to live happily and express their natural behaviours.
“If you don’t look after the animals, for me, there’s just very little point in farming.”
-Toby
Brian is a free-range goat farmer based in Tokomaru Bay, New Zealand. His farming philosophy is simple: his animals feed on natural products grown in the ground, exactly what the goats would choose for themselves. New Zealand’s temperate climate means the goats can graze in their own time. And with plenty of natural cover, they’re protected from the elements.
“We look after the animals and the land for the next generation.”
- Brian
John raises and cares for free-range deer in New Zealand’s hill country. With wide open areas, rolling hills, and plenty of natural shelter, the land perfectly matches the deer’s natural habitat. This means they live happily, free to roam and do what they want.
“My farming philosophy is to look after the stock, because if you look after them, they’ll look after you.”
- John
Robert is a free-range New Zealand lamb farmer who believes in letting his flock express their natural behaviour. Their environment is full of tussocks, hills, and gullies which provide a varied landscape for the sheep to roam, as well as large rocks for natural shelter.
“When the planet’s running out of resources like it is, we can’t afford to be wasteful.”
-Robert
Rob supplies eggs sourced from his free-range chickens. New Zealand’s temperate climate means his birds can roam in the grass all year ‘round. They love being out first thing in the morning before the sun rises. While Rob lets his chickens roam and feed naturally, he sometimes gives them a nutritious treat that’s also a staple ZIWI ingredient – New Zealand green mussels. The chickens love them!
“If you see the benefits, not just for yourself but the animals you farm and those who eat your produce, it’s a good life.”
-Rob
How a company from New Zealand is helping pets around the world live their best ZIWI life.
Nature got it right, so it’s what you’ll find in a bowl of ZIWI. Learn more about our ingredients and how they can benefit your pet.
Learn more about how we made pet food better.
