Born out of the love for pets and their guardians, we've launched a fresh new look with improved recipes. Our ZIWI Peak® Original Series Recipes continue to be pure, simple, and deliciously made with ethically and sustainably sourced New Zealand ingredients.
Our new ZIWI Peak Original Series packaging reflects our pure origins of New Zealand, with landscape imagery that wraps around pack, showcasing slices of our unique scenery.
To explore all frequently asked questions, please visit our Peak Refresh FAQ page:
Our ZIWI Peak Original series continue to be pure, simple, and delicious recipes made with ethically and sustainably sourced New Zealand ingredients and gently prepared to lock in goodness and taste.
What are the enhancements?
Increase in nutrient-rich organs with some recipes featuring meat and organs as the first 10 ingredients.
New varieties of organ inclusions.
Inclusion of apple pomace for improved appearance and less crumbing. Apple pomace is also a good source of fiber to promote digestive health.
Up to 5% superfoods increase in select recipes.
Ingredient name change: Dried Kelp -> Dried Organic Kelp.
Addition of Collagen, supporting healthy skin, bone development, and healthy joints for mobility.
The secret to every great recipe is our ingredients. Our red meats and poultry remain ethically raised under New Zealand's Freedom Principles, while our seafood comes from the world's top-ranked fisheries.
Beef and lamb spleen
Increased palatability and variety.
Beef, lamb, chicken, and venison cartilage, and chicken necks
A good source of chondroitin and glucosamine for joint health.
Apple pomace
Included at less than 1% to provide extra binding support and fiber for digestion.
You'll notice an increase in variety of nutrient-rich organs, with some recipes featuring meat and organs as the first 10 ingredients.
Up to 5% increase across all recipes. Most recipes now include 15-20% Z-BOOST superfood blend. ZIWI Peak Tripe & Lamb recipe features 45% Z-BOOST superfood inclusions!
We've refined the protein & fat percentages in our air-dried recipes to make it easier for pet guardians to rotate their recipes.
As a small step of kindness to our planet, we have removed the plastic scoop from our bags and are changing our feeding guidelines to align with standard US household measurements.
Our previously provided scoop is closest to a standard 2/3 cup measurement (one scoop = 0.6 cups). This change along with our recipe improvements means your feeding amount could change. Be sure to check the correct feeding amount for your pet.
For questions on how to convert from the plastic scoop to household measurements, please reach out to our customer care team at info@ziwipets.com.
The majority of canned recipes remain unchanged with a select few updated to maintain our commitment of Peak Nutrition Without Compromise. Our ZIWI Peak Original series continue to be pure, simple, and delicious recipes made with ethically and sustainably sourced New Zealand ingredients and gently prepared to lock in goodness and taste.
