What is the white coating on your air-dried food?

Due to the 100% natural meat ingredients used in our recipes, the natural fat sometimes rises to the surface – appearing as a thin coating called fat bloom.  It may feel a little more oily or fatty than usual or have a waxy texture. Rest assured, it has been confirmed by independent experts that fat bloom does not change the nutritional profile of ZIWI Peak® air-dried product, and there is absolutely no risk at all to your pet's health from consuming food with fat bloom. It is 100% safe to feed your pet.